How to ask your employer for sponsorship

Picture of a man holding a piggy bank.

If you’re in employment and have a place to study on one of our programmes, you may be eligible for employer sponsorship.

Employer sponsorship is when your employer pays for all or part of your tuition costs. This is usually in recognition of the fact that your studies will benefit your work in some way.

For many of our students, a Birkbeck degree allows them to seek a promotion or to perform their role more effectively. Here’s how to discuss your educational ambitions with your employer.

Find out what’s available in your organisation

Before approaching your line manager about sponsorship, do your homework so you know what definitely is or isn’t available.

Larger firms may have established sponsorship schemes with an application process, while others may operate on a case by case basis.

If you can’t find anything on your company website, your HR learning and development lead will be able to help.

Consider your motivations for study

Take some time to think about why you want to study your chosen course. Will it help you develop the skills to perform a technical aspect of your role? Will it provide a theoretical underpinning to help you manage complex problems? Will you gain a broader understanding of how to differentiate your organisation in the sector?

Once you have a clear understanding of why you want to study this particular course, it will be easier to translate this into reasons why your employer should be interested.

Demonstrate the business case

To secure employer sponsorship, you will need to show the positive return on investment it will provide for your employer. Perhaps the skills you gain in the course will enable you to apply for a promotion and stay with the company for longer. Developing your knowledge of an area of the business might make you more efficient, enabling you to take on more responsibility. Link the programme description to objectives in your current role to show the direct value for your employer.

Show your commitment to learning and development

What have you already done as part of your continuous professional development (CPD) that can show your commitment to your career? It could be as simple as reading around the subject, attending a webinar or signing up for in-house training. Your employer will want to be confident that you will make the most of the opportunity that they are investing in.

What if I can’t get sponsorship?

Employers often have limited budgets available for staff learning and development, so don’t be disheartened if you’re unable to secure funding. Having demonstrated your commitment to your professional development and to the organisation, it is worth asking whether there are any alternative opportunities for you to develop your skills, such as shadowing another employee.

You can also find more information about what alternative financial support is available for our students on the Birkbeck website.

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“Birkbeck gave me the opportunity to help others.”

Marcel came to Birkbeck to follow his dream of becoming a web developer. Now teaching in the Department of Computer Science and Information Systems, he shares his passion for programming with the next generation of students.

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I’ve always wanted to work in IT. Back in the early 2000s, I was doing reprographics in a legal department, but knew I wanted to be more involved in computing. I was fascinated by computers and web design, so I began teaching myself at home. I started with Photoshop, then building websites and began to realise this was something I really wanted to do and could enjoy as a job. 

Getting a career in web development with no education and no experience was impossible, so I went along to a few university open days to explore my options. 

One Saturday, I went to Birkbeck and came across the Foundation Degree in Web DevelopmentI couldn’t afford to quit my day job and study full time, but Birkbeck allowed me to do both. 

Studying part-time and working full-time wasn’t easy and involved huge social sacrifices, but after a year and a half on the programme, I landed my first computing job as a Junior Developer for a digital healthcare agency. 

I also got to meet people in the classroom: Birkbeck has a very international community and it was amazing to learn alongside and collaborate with people from all over the world. 

Once I’d completed my studies, I was headhunted by Sky TV to work on data visualisation dashboards. This made me a proper developer, working on really cool stuff around data visualisation, but I knew I also wanted to study more, so I returned to Birkbeck to study BSc Computing. 

In some ways, when I graduated, I’d achieved what I set out to do: I had the qualification and a proper job in digital, but it felt like something was missing. Birkbeck had been a part of my life for the last five years, so I felt strangely empty without it. 

I emailed one of my teachers and asked if there was anything I could do to help out – I would have gone back just to put paper in the printer! I saw Birkbeck as a hobby where I could also help future students in some way. Some people run or play chess – Birkbeck was my hobby. 

Instead of doing the admin though, I was offered a role as demonstrator. For the first term, I helped out in lectures, providing support with the hands-on activities. In the second term I started teaching. It had never been my intention to teach, but I found it so rewarding helping others to succeed. There’s nothing like the feeling you get when you show someone how to do something and the next time you see them they say “Hey, look what I’ve done on my own.” 

I’ve changed jobs a few times since then and now work at Barclays as VP/Technology Lead, teaching at Birkbeck once a week as well. 

I know that everyone has different circumstances, but Birkbeck has shown me that if you’re willing to work hard, people will help you. Now, when my students say they can’t do it, I tell them “I know how you feel, I’ve been in your shoes, so don’t tell me you can’t do it, because everyone can.” 

Marcel currently teaches on the modules ‘Mobile Web Application Development’ and ‘Web Programming Using PHP’. 

Further Information: 

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“I used my work as a kind of petri dish for everything that I explored in the classroom”

Roscoe Williamson, Creative Strategy Director and Partner at MassiveMusic reflects on how the Central Saint Martins Birkbeck MBA has helped him shape his career path.

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With a twelve-year career in the music industry under his belt, you might be surprised to hear that Roscoe studied Chemistry as an undergraduate. Its hard to know what you want to do with the rest of your life at 18 years old,he explains, Chemistry was a bit of a slog, so I had a real hunger to go back into education later in life, to learn and expand my horizons around topics that genuinely interest me.

Roscoe was keen to develop strategic leadership skills to advance his business, but coming from a creative industry, it was important to find a programme that valued creativity: I was particularly interested in bringing creativity into business and applying design and systems thinking to the corporate world. I was interested in a few courses that took a creative approach to business education, but I chose the Central Saint Martins Birkbeck MBA because it had both the innovative outlook and the solid finance and strategy side.

The MBA focuses on three curriculum units: Provocation and Enquiry; Entrepreneurship in Action; and Effecting Change: Collaboration in Practice. The eighteen-month programme culminates in an extended live project or dissertation. I enjoyed most aspects of the course and the exploratory learning style that was encouraged,explains Roscoe, The whole experience was like tasting a knowledge cake with lots of segments. I left behind those I didnt like so much, while my final research project allowed me to really get into what I liked the taste of.

Roscoes academic dissertation explores how organisations can nurture, scale and grow creativity and innovation. His findings point to ways in which organisational creativity can be led by individual behaviours, teams dynamics and organisational structures. Analysing organisational creativity and innovation from managerial, psychological and sociological perspectives allowed me to identify gaps between academia and practice and understand how to get the best of both,he explains.

Roscoes dissertation is in the final stages, but the changes in his work have been felt already: I wouldnt have enjoyed the course nearly as much if I hadnt been working at the same time. As well as becoming more efficient at managing my time, I used my work as a kind of petri dish for everything that I explored in the classroom. Ive been lucky to have a really supportive business partner who gave me time to devote to the MBA he says he has seen a change in me and the business already. Through the MBA, I got partially interested in strategy and realised strategic thinking is something that we needed more of.

Completing the MBA with a new job title of Creative Strategy Director, it seems that Roscoe has wasted no time in implementing what hes learned to his business. In the future, he plans to create a content hub, where he intends on sharing his leanings to the wider world.

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