Birkbeck students launch Mammalo – the new “Uber” for on-demand services.

Former Birkbeck students teamed up to start Mammalo – a startup that connects London’s population to hundreds of verified industry professionals.  

Maxime van den Berg, former MSc Management with Business Strategy and the Environment student, and Andrea Armanni were just as eager as many students here at Birkbeck to start their own company. During their studies, they found the time to plan and implement a brand new idea known today as Mammalo.

As a quick introduction, Mammalo is an online marketplace to quickly search and book any professional services. Conversely, if you have any skills that you want to make money out of, you can create a personal profile and list your skill in order to get exposure to people looking for your service.

According to Andrea, “Mammalo is truly a revolutionary platform that we would like to scale globally someday. Until then we are focusing on the expansion here in London and the rest of the UK.”

Starting a business is tough, and Maxime and Andrea recognise the importance of having others to support them on their start-up journey. They are getting involved with Birkbeck’s Enterprise Pathways to give back to fellow Birkbeck students and encourage them to support each other as much as possible. As we learned from them, to be able to start a business you only really need three things:

  1. An idea
  2. A plan
  3. The knowhow

An idea is only 10% of the solution; the execution will determine your success. Carefully consider your business model and competition. Failing to plan is planning to fail, after all.

Lastly, knowhow encompasses what you have learned in university, in the workplace and in life. You need to have some basic knowledge to get a company physically started. If you don’t have this knowledge, be curious! There is always room to learn to do what you cannot today.

Maxime mentioned “The thrill of not knowing what will happen but putting in as much effort as possible to make the best come true is what got us started and keeps us going. Not only are we solving an issue for everyone in London but we also get to build the solution from the ground up.”

This is an example of a success story in which students have used the knowledge they have gained to pursue a dream of starting their own company.

So, if you have some time feel free to check out the platform on www.mammalo.com and signup today! They can use all the feedback they can get and would hugely appreciate your thoughts.

Maxime will be coming to Birkbeck to share his start-up story soon – look out for the event details when they go live here.

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A Time for Entrepreneurs

Andrew Atter, Birkbeck’s Entrepreneur-in-Residence, writes about the current opportunities for entrepreneurship in London.

As we draw to an end of Global Enterpreneurship Week, you might be forgiven for being overwhelmed by all the hype. Everywhere you look there are conferences and workshops. President Clinton delivers his key note speech at Entrepreneurs 2012 today. And, as you flick through papers, millionaires promise to share their secrets of success. Who said there’s no free lunch!

What does all this mean?

Well, behind the entire buzz, is a very serious point. As anyone who has seen the expression on Mervyn King’s face will have realized, as a society we face years of stagnation and low growth.

This means for students and alumni, work opportunities, job prospects and career growth through traditional corporate structures will be far more limited than in the past. As both an economy, and as individuals, we will all need to access new markets and create new products and services. This is what Entrepreneurs do: they take initiatives that create wealth and opportunity, for themselves and the society around them.

Looked at through the lens of an entrepreneur, the conditions for starting new businesses are good. According to the FT, new company formations rose by 2% last year, and HEFCE report that knowledge transfer from universities increased by 7% in 2010-11. The UK economy overall might be stagnant, but that is not true for London, and certainly not true for the M11 and M40 corridors linking London to Cambridge and Oxford.

Entrepreneurs with sharp business plans, focused on early sales growth, can get funding. And, the good news is that businesses formed in recession tend to be leaner, meaner and more sustainable that fanciful creations funded by bank debt in boom times. I speak from experience.  A business I founded in the post dot.com crash is still going strong, whereas a business launched at the peak in 2007 became an out of control, over complicated monster, and had to have the plug pulled out.

So, beware of the hype generated by charlatans and snake oil salesman, but also don’t be out off by the Mervyn Kings of the world.

Birkbeck students are situated at the nexus of the greatest concentration of financial, technical and creative resources on the planet, in one of the world’s most entrepreneurial societies. To prove it, next time you have a Dhall Curry at the farmers market in Torrington Square, just reflect on the simple fact that someone put the formula Students+Curry+Lunch = Opportunity together before you did. In other words, someone ate your lunch.

To avoid that happening again, simply join the Birkbeck Enterprise Hub (aka Starts Hub), join a Coaching Seminar, attend a CEO Workshop, and start making things happen for yourself and those around you!

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