With the surge of data volume and processing requirements, the need to understand data analytics is ever-rising.
Dr Paul Yoo, Deputy Director of the Birkbeck Institute for Data Analytics, shares how businesses can harness big data to improve their services.
What is data analytics?
Data analytics is the process of using data to solve problems. It addresses challenges relating to converting unstructured, complex, large-scale data into useful and actionable information.
Data analytics tools help in the data analytics processes, from loading data to transformation, model optimisation and deployment. Data analytics uses various tools for the analysis of unstructured, complex data, including images, texts, and graphs.
How can businesses use data analytics to improve their performance?
Many industries are involved in business data analytics applications in areas such as marketing, revenue forecasting, manufacturing, fraud detection and more. Data analytics can answer questions that help businesses by measuring marketing and advertising metrics, identifying consumer behaviour and the target audience, and analysing market trends.
At the Birkbeck Institute for Data Analytics (BIDA), we have recently helped one of the largest semiconductor manufacturing companies in Asia in designing new sensors using advanced data analytic techniques for simultaneous fault detection in semiconductor wafer manufacturing. The current technologies for semiconductor manufacturing fault detection use the big raw data (streamed by over 40K sensors implanted around their fabrication processes). As the semiconductor wafers can only be validated after fab out (when the wafers are completed with processing) which usually takes about thirty days, there was a pressing need for a rapid fault diagnosis of the cause. The newly developed sensors using advanced data analytics techniques helped maintain high process yield while minimising tool downtime in semiconductor manufacturing.
Where can I learn more about data analytics?
BIDA offers free AI and data analytics training and engagement services for business. Our AI and data analytics clinic can help you to implement AI models and data analytic solutions specific to your industry, be it banking and finance, automotive, healthcare, or any other niche.
The clinic also provides ongoing opportunities to network, gain information and seek expert advice in areas of AI and data analytics. BIDA’s training portfolio actively targets industry players across a variety of sectors that would benefit from new insights gained using data analytics techniques.
