Tag Archives: digital technology

Turning Capitalism on its Axie

MSc Politics, Philosophy and Economics student Keir Dolan explains how a popular play-to-earn game is redefining work and creating financial freedom.

Also known as GameFi, play-to-earn (P2E) is a revolutionary video gaming format offering players the opportunity to create economic incentives out of their gaming experience.

Built on a blockchain backbone, vast virtual worlds are placed at the hands of intrepid players willing to commit their time and effort to these unique digitalised environments. “Games with real, player-owned economies will become places, where we live, work, and play – true digital nations,” writes Sky Mavis, better known as the team behind the #1 blockchain game and runaway success, Axie Infinity.

Dubbed a “digital pet universe”, Axie Infinity is a nonfungible token (NFT) game about breeding, collecting and fighting ‘Axies’ in order to procure Axie Infinity Shards (AXS) and Smooth Love Potion (SLP) tokens, which can then be exchanged for real money.

Propelled by growing mainstream interest in NFTs and the broader cryptocurrency sector, Axie Infinity has enjoyed a staggering rise to stardom over 2021.

User growth, or smart contract interactions by unique wallet addresses (UWA), expanded from a modest 700 daily AWA interactions in early February to 118,000 by early November 2021. On their website, Axie Infinity goes even further, claiming a record 3 million daily active players in January 2022; and USD 3.6 billion in total trade across the in-house marketplace (2018-22).

In October 2021, Sky Mavis announced that USD 152 million was raised in a Series B funding round, valuing the company at USD 3.0 billion – and the Axie player base stands to benefit considerably: “We give real stake in our products to our users”, promotes Sky Mavis on their website.

Not mere virtue signalling

Axie players are stakeholders in the business. By acquiring AXS tokens, the governance token, players gain voting rights and have a voice in the game’s development. Staking AXS tokens, by placing them into a funding pool, provides voting privileges and rewards players with AXS in return. This keeps the ecosystem secure and provides an economic incentive for the players to see the game succeed.

Current circulating supply of AXS is 60.9 million, worth USD 0.4 billion (January 2022). Total supply will reach 270 million over a 65-month unlock schedule – we’re at month fourteen. Sky Mavis holds about 30% of the supply, but plans to wind this down to 21% in order to decentralise the platform.

“Our goal…is to align the incentives between the players of the game and the developers”, states the company on their white paper.

Creating value in a video game is tricky business, particularly if your target demographic are savvy tech adults and your product comprises digitalised monsters in a fictitious universe. Moreover, the token assets, core to the game’s economic incentive, are subject to intense volatility – AXS witnessed an astronomical 800% surge from GBP 0.4 in January 2021 to GBP 118.30 in July, before a climb down of over half the token’s value to around GBP 45 in early January 2022; SLP can swing anywhere between 10-40% in a typical day-to-day session.

“Being at the bleeding edge of gaming and blockchain technology makes Axie Infinity particularly susceptible to volatility, from internal and external factors. We expect there will be significant highs and lows in the years to come…” says the company on their blog.

Future growth will be decided by the market of trust in the company’s objectives to continue to reinvest in the platform and adjust their ‘tokenomic’ strategy (token-economics) to the demands, swings and mechanics of the NFT-gaming market. Value, for Sky Mavis and Axie Infinity, is created in the key promise to players and developers; to remain a decentralised platform.

The democratised nature of Axie Infinity is helping to reshape the modern corporate governance, while simultaneously providing real financial opportunities for people who might otherwise fall through the cracks. In the Philippines, where national unemployment sits at around 18%, one rural community is reported to have escaped poverty by playing the game – even attracting the likes of a 66-year -old grandmother.

This potential for financial gain is spurring the development of community clusters around the globe, with most of these groups located in the Global South. At just over 40%, the Philippines comprises the largest portion of the Axie player base, followed by Venezuela and the US at 6.3% and 5.7% respectively.

Reported earnings of PHP10,000 (USD 206) per week may not be particularly enticing to Western players, but to Filipino players “It’s food on the table”, reports Coindesk in an interview with Gabby Dizon, a Filipino app developer.

As F. Hayek said of then-new book, Fatal Conceit, in 1984: “I don’t believe we shall ever have a good money again before we take the thing out of the hands of government, that is, we can’t take them violently out of the hands of government, all we can do is by some sly roundabout way introduce something they can’t stop.”

For a small company of 30 located exclusively in Ho Chi Minh City, Vietnam, Axie Infinity’s progress is a noteworthy achievement – “Economic freedom for gamers” adorns their Twitter handle followed by 850k worldwide.

Community-driven, player-focused and player-owned. Axie Infinity represents the core values of NFT gaming, seeking a strong, intimate relationship with its player base and a development community that the company predicts will be central to its progression in the years to come. The game provides an opportunity for those on the fringes of society to build capital in a new, innovative format that does not discriminate based on geographic location, ethnicity, religious orientation or gender. It may even offer those with debilitating disabilities or chronic illness an opportunity to create communities with others in a novel format, while simultaneously earning a living.

Can a mobile game redefine the rules of capitalism and even solve the riddle of the great Global North vs Global South divide? Quite possibly.

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Developing digital skills with UpScale

This blog was written by Frederic Kalinke, an ex-Googler who is now Managing Director of agile marketing technology company Amigo.digitaltechoriginal

I am a big fan of the UpScale programme at Birkbeck, which inspires students to work in the wonderful world of digital technology. Several big brands like LinkedIn, ASOS, JustGiving and MediaMath are partners, offering dedicated seminars to aspiring students. I have delivered a number of workshops focused on the power of Google and online marketing. In this article, I want to share why I believe UpScale is so important, as well as some tips on how to learn digital skills effectively.

I started my career at Google. Besides overdosing on sushi and chocolate, I learnt everything there is to know about Google’s marketing tools, which help businesses acquire customers online. I was also lucky to discover a passion so early. The thing that got me out of bed in the morning was developing novel and effective ways to teach companies about how Google products work. Before I dive into these, it’s worth spending some time exploring why working in technology is a fantastic place to be.

Never get bored

The UpScale programme focuses exclusively on the digital technology sector. Why? The UpScale website talks about employer demand. As the world gets increasingly digital, companies will continue to require and reward people who have technical skills and interests. This is undeniably true. You only have to look at the market salaries for software developers, data scientists and digital marketers to understand that demand for digital talent outstrips supply.

I would argue, however, that there is an intrinsic reason why technology is a fantastic career choice: it never gets boring! By nature it constantly evolves and never lies still. Here’s a clear example. Before the internet, the hotel, taxi, retail and entertainment industries remained largely unchanged. Hoteliers and taxi companies enjoyed oligopolistic privileges so could charge whatever they wanted to customers; high street shops enjoyed healthy margins based on the fact that customers had no other choice but to purchase their goods and services from them; and content producers, movie distributors and cinemas moved in lockstep, creating a profitable triumvirate. Then the internet arrived. And so did AirBnB, Uber, Amazon and Netflix, which have completely transformed their respective industries. It’s mind-boggling to think that two of these companies did not even exist 9 years ago. And none of them existed 23 years ago.

I was given the recommendation to work in digital by a wise CEO of a large FMCG company whom I met at university. He told me to forget the FMCG (Fast Moving Consumer Goods) sector as, despite its name, was the “commercial snail”. It turns out that washing powder and toothpaste don’t really change that much.

So if you want excitement and constant innovation, digital technology will not disappoint and UpScale will equip you with the skills and networks to help get you there.

How to learn digital effectively

Having established the significance and thrill of working in technology, I’d now like to outline three ways to learn digital skills effectively. These insights are based on my experience of running several UpScale workshops.

  1. Interactive learning: From the very start of my workshop, I involve everybody in warm-up exercises and thought experiments to get people thinking. I am a big believer in the saying that if you “tell somebody to do something they will forget, if you show somebody they will remember, but if you involve somebody they will understand”. Because digital technology touches every part of our life, I advise students to get together in small groups to debate digital and challenge each other with questions like: why is Amazon so successful? Why is Twitter’s stock price so low? If you had £100k, what business would you set up and why? Why is using data important in decision-making? Which industry will be disrupted by technology next?
  1. Metaphors: I use a lot of metaphors to teach digital marketing concepts. For example, when we look at keyword planning, the bedrock of Search Engine Marketing, I use fishing and football; when we discuss Website Optimisation, I use the metaphor of a great restaurant. Metaphors make new things memorable and familiar. I always advise students to devise their own metaphors for newly learnt subjects and try them out on friends. As the Feynman Technique tells us, explaining something to a newbie is the best way to master any topic.
  1. Get practical: The last part of my workshop is about applying theory to practical exercises. Participants create their own Google AdWords campaign for an industry of their choosing. In whatever technical subject you are learning, there is always a practical application. If you’re learning a computer language, grasping data science or building a Microsoft Excel dashboard, get stuck in by building something. You will be amazed at how much this aids the learning process.
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