Enhancing content on the Birkbeck website

Birkbeck’s Digital Editor Angela Ashby discusses how the web team are working to improve the quality of the College’s website.

Photo credit: Paul Cochrane

The digital content team in External Relations (ER) had a quandary: with a large and growing website, multiple contributors, and not enough resources to keep eyes on every page, how could we possibly monitor and maintain the quality of the website? We expected there to be broken links, which are inevitable over time, and we had created and published a style guide to keep our content consistent, but we needed both a big-picture view of the site and a way to focus our attention in order to make best use of our time.


With the help of our technical colleagues in Corporate Information and Web Systems (CIWS), we explored various solutions and agreed that an online governance tool called Sitemorse would meet our needs best.

Sitemorse sends us monthly reports that pinpoint various aspects of pages that need attention and score us on issues falling into themes such as accessibility, function/links, search engine optimisation (SEO) and metadata (descriptive page tags). Sitemorse has also allowed us to build in rules that tell us when our pages don’t follow our own style guide and shows us where and how the content can be improved. These rules include decisions on abbreviations, email and phone format, italics, ampersands and link text.

Each new Sitemorse report shows our scores and ranking clearly improving for the pages that we’ve worked on. For instance, the Student Services area went from 5.7 out of 10 in December 2017 to 6.4 in January 2018. It’s a slow process, as each error needs to be individually corrected, but in the last four months, we’ve already fixed over 1000 broken links. It is still early days, but we will watch with interest to see whether errors approach zero over the long term. Our goal is to bring each section to at least a score of 7.0 out of 10.

Web maintainers meetings and Yammer

If you are the only person in your department working as a web maintainer, it’s possible to feel isolated. You are definitely not alone, though – there are at least 30 web maintainers working within Birkbeck, and we saw a need to create a community so that web maintainers feel part of a wider team, with common goals.

Our first step was to invite all web maintainers from around the College (including our Moodle colleagues) to meet every two months as a group. At meetings, the central web team shares details of projects and progress and encourages all web maintainers to raise any issues or queries, and to share their own best practice.

This inclusive approach is continued via an enterprise networking tool called Yammer. All web maintainers are encouraged to join the ‘Web support’ group, and any posted queries and requests for edits are dealt with by the relevant members of the central digital team in a way that benefits the whole community.

Another way that the central digital team extends its support to web maintainers is to invite anyone working on particular web projects to come and ‘hotdesk’ in ER, where we can offer more personalised support and collaboration.

Contact Jane Van de Ban if you’re a web maintainer and you’d like to join the group.

Fix-it Friday

The ER digital content team receives dozens of requests each week from around the College to update content on various web pages. Since our May 2017 go-live for the central pages, we’ve completed more than 200 separate pieces of work. This is in addition to the intensive improvement work we carried out on programme and module pages last year.

In order to fit this ‘quick-fix’ work in with our longer-term ongoing projects, we have initiated ‘Fix-it Friday’, where we schedule in requests that have come to us during the week. We can almost always complete small pieces of work on the next available Friday. If a request involves a larger project, such as a new set of pages, then we can discuss with the project owner how to prioritise the work over a longer period.

We prefer to receive work requests via Yammer, as it’s possible for emails to be overlooked during staff absences. To join Yammer, log in to Office 365, find the Yammer app and select to open it. Search for the ‘Web support’ group and click join. We’ll approve your request.

Training in 2018

So far, the newly designed central web pages have been maintained by the digital content team in ER. This is because we are planning briefings and a comprehensive training programme to ensure that web maintainers have the tools and the confidence to update pages in the new template. Once staff members have completed the training, they will be able to edit and maintain pages, with ongoing support from the content team.

Current and future projects

We are currently working with schools and departments, via a new Web Working Group, to scope and plan requirements for the improvement of department pages, in particular, the very important staff profile pages. We are also planning the improvement and migration of professional service pages to the new web design, beginning with Estates and Facilities, IT services and the library, with HR and the Registry Office to follow.

Like all the improvements made so far, these projects are focusing on users, the questions they need answers to and the journeys they want to make at Birkbeck. We continue to base our work and decisions on evidence and user-testing, adjusting our approach as necessary.


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