Sport Management at Birkbeck: Innovative perspective on the sport industry

Natalie Gedra at a sports stadium.

Over the past 30 years, there has been significant growth in the number of sports management programs offered by Higher Education institutions, from undergraduate level courses to MBAs with a focus on sport business. These courses aspire to provide students passionate about sport with the experience, management and leadership skills required for career success in this expanding and varied sector.

As a respected academic research centre, the Birkbeck Sport Business Centre in the Birkbeck Department of Management, offers a range of programmes to help students delve deeper into the business management, marketing and governance of the sports’ industry. Natalie Gedra, who was awarded a prestigious Santander Scholarship in 2016/17, recently featured in a short video outlining her positive experience of the Birkbeck Sport Business Centre, where she studied an MSc in Sport Management:

Before coming to Birkbeck, Natalie obtained a BA in Journalism and worked for 6 years as a sports reporter in Brazil, most recently with GloboTV. When she chose the Master’s programme in Sport Management, she hoped to pursue a role in the third sector related to sport. She says that studying sport management at Birkbeck has allowed her to step back from her industry position to view and assess the organisation, structure and behaviour of the sport industry from a broader, more detached perspective. These insights have enhanced her overall understanding of the sector:

“I’m already seeing a professional benefit from my Master’s; I already see sports in a different way.”

To find out more about the academic postgraduate programmes in Sport Business and Sport Management, please visit the Birkbeck website.

To keep up to date with Natalie’s sport journalism, you can also follow her on Twitter.


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