Good Energy, founded by Juliet Davenport in 2000, has become one of the UK’s leading renewable energy suppliers. Juliet studied MSc Economics at Birkbeck in 1992, which helped her develop analysis skills touching both business and academia.

Since inception, Good Energy have repowered one of the first commercial wind farms in the UK, pioneered support for generating renewable power in people’s homes, launched a greenwashing education campaign to raise awareness about companies’ false or disingenuous sustainability claims, and lobbied for greater regulation of the green product market to stop the sharing of misleading information.

Her first degree in atmospheric physics highlighted how humans were detrimentally changing the earth’s atmosphere with CO2 and greenhouse gas emissions, which became the inspiration for Good Energy.