Birkbeck and Heritage Lottery: working together to build Newham resident’s social media skills

Birkbeck’s Access and Engagement work to provide people who face additional barriers to accessing higher education with advice, guidance and free dip-in learning opportunities. The Department works with a lot of community partners and this year has been developing a programme of volunteering with professional services staff so that our non-academic colleagues can share their expertise with community organisations and residents in east London.

While planning our outreach work for Newham Heritage Month, the Heritage Lottery Foundation approached us to ask whether anyone at Birkbeck could help deliver a session to local community groups about how to use social media to promote their events. I straight away headed to the Comms team and asked them whether they’d be interested in getting involved!

I’ll hand over now to Jessica and Rebekah to tell you more about their experience with the Heritage Lottery- thank you both! We are still looking for volunteers across the College to deliver online content, so if you are interested in getting involved email Hester at getstarted@bbk.ac.uk.

Birkbeck, Stratford campus

We work in the communications team in Birkbeck. A typical day for us would be coming up with ideas and making content that is shared on our social media channels. Content can range from blogs, to videos to infographics and images and features staff, students and the occasional owl. We are often behind a screen (or camera), so we were keen to volunteer for this skill-sharing opportunity with some of the London Borough of Newham’s residents.

We decided to get involved because we wanted to assist the local community with developing their ideas on how to showcase their events to their audiences. Together we came up with a workshop that we hoped would introduce attendees to social media and help them start thinking of ways they can interact with existing and new audiences.

Social media can feel a bit overwhelming to someone who doesn’t use it in a professional capacity, so we hoped that we would be able to give practical steps that could help attendees promote their events. We also saw it as an opportunity to get out of the office and improve our communication skills and practice public speaking!

The session took place in Stratford Library, across the road from our Stratford Campus. The group varied in age, gender, and background and were all looking to learn how they can promote and run their events throughout Newham Heritage Month.

On arrival we were met by a room full of attendees, a positive start! We were introduced by Jan who had organised and facilitated the session. Our presentation opened with a brief introduction to Birkbeck and a chance for the attendees to write down and share their questions and intentions for the session.

We then talked them through the various social media platforms and demonstrated the best ways to showcase content on each of them.  We shared thoughts on how to write blogs to generate more content that can be shared on social media. Attendees were engaged and asked questions, so the session felt interactive.

To conclude, we referred to the questions posed to us. It was affirming to know that we were able to answer the questions and hopefully, we were able to put people’s minds at ease as they take their first steps into the world of social media.

Overall, the experience was great as it gave us the opportunity to reflect on what we do and the skills we have gained through our roles and then impart our knowledge on people who are making a difference in their community.

 

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Collaborating with east London’s university community

Hester Gartrell, Senior Outreach and Access Officer for Stratford discusses the East London Collaboration Day that she organised with universities operating in east London. She also discusses the onus behind creating the East London Widening Participation Forum. 

While many might be used to universities coming together to recruit students at Higher Education Fairs, on the 25 February we brought universities together for a slightly different reason. 

Rather than just showcasing the courses offered by different universities, the East London Universities Collaboration Day aimed to make educational professionals working in schools, colleges and other organisations more aware of the outreach and widening participation offer available from universities based in east London.  

We all know that with increasing workloads and lots of things to juggle, it can often be difficult for teachers or other educational professionals to know who to contact at a university. Bring into the mix that universities have different specialties and their access work might focus on different groups and you have a situation where education professionals want to engage their students with the idea of university but don’t know where to start.  

This event that I set up and run in partnership with China Anya, Senior Outreach Officer at Loughborough University of London aimed to address this by giving people the opportunity to find out about the different universities specialities and meet face to face with widening participation teams. Attendees had the chance to network with universities and hear more about their outreach work, as well as take part in a workshop and panel session which covered topics such as student wellbeing, part-time study and funding options.  

Ten universities attended including established east London Higher Education institutions such as Queen Mary and the University of East London, and more recent arrivals to the area including Loughborough, Coventry and Staffordshire Universities 

The day was part of a wider initiative, the East London Widening Participation Forum that was set up in 2019 as part of the Access and Engagement Department’s outreach work in the Borough of Newham.  

It’s important that universities work together to help those who face barriers to accessing higher education. With lots of universities coming to east London as part of developments such as the Olympic park, 2019 seemed like the perfect time to bring established east London universities and more recent arrivals together. The aim of the forum is to see how we can work in partnership to help east Londoners take advantage of the activities and information about Higher Education offered by our forum’s members – who are right on their doorstep! 

We’re looking forward to seeing where the forum goes from here and are definitely hoping to run more workshops and events. We had over 30 professionals come along to the event and feedback from attendees has been great. There’s clearly an appetite for universities to come together and share their knowledge and expertise in a collaborative way. 

 

 

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Setting an example: mother and son graduate in the same year

When Miroslava Ezel’s teenage son started browsing university prospectuses, she couldn’t resist taking a look as well.

Miroslava Ezel had always wanted to study Mathematics, but prioritising work and family life meant plans for further study were put on hold. Still, while encouraging her son to apply to university, she couldn’t resist taking a look for herself.

Then she stumbled across Birkbeck. “The evening study model appealed to me as I could fit studying around my work and family life,” she explained. “I also felt it would help me meet people a similar age to me – it did, but in reality I’m friends with people of all ages on my course, so I needn’t have worried.”

Miroslava began studying the BSc Accounting at Birkbeck’s Stratford campus, which was conveniently located near her home in Southeast London. She attended academic writing workshops on campus to develop her skills and prepare for full time study. “Coming back to the classroom after a break and as a speaker of English as a second language, I wanted to make sure I was prepared to write an academic essay,” she explains. “I love Maths, so I applied to study accounting, but I became really interested in microeconomics and macroeconomics, so in my second year I transferred to BSc Accounting with Finance.

“I had some fantastic lecturers, like Dr Ike Ndu, who teaches Financial Economics – we loved Ike! Another lecturer also told us “we are not here to fail you, we are here to help you” during exam term, which was really reassuring. I think it’s really important to see your lecturers as people who are there to support you and help you do well.”

Graduating with a first, Miroslava admits to being very strict with herself and prioritising her studies, and with two students in the family at the same time, it was easier to stay on track. She also credits the friends she made through her course for helping her succeed: “We would be great motivators for each other – we knew what we wanted to get out of the experience and we pushed each other to do our best.” She admits that the first day of a new course can be daunting, but has now made friends for life at Birkbeck.

Miroslava’s confidence grew so much through her studies that, before finishing her degree, she had switched careers from retail to banking. Her son graduated from his degree in Law in July, although she had to rush back from the celebrations to sit one of her final exams in the evening!

For Miroslava, studying at Birkbeck has fulfilled a lifelong dream: “I’ve loved every minute of it. I’ve always enjoyed learning, but I never knew before what I was capable of, especially in a second language. When I got here, I realised that age is not a limit: all that matters is knowledge, drive and your desire to prove yourself.”

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Newham Young People’s Careers Fair

Hester Gartrell, Outreach and Widening Access Senior Officer at Birkbeck, discusses the recent careers fair at our Stratford campus for Newham residents aged 16-24.

On Wednesday 29 August, Birkbeck’s Stratford campus hosted Newham Young People’s Careers Fair. The fair which was delivered in partnership with Workplace, Newham’s job brokerage, provided support, advice and guidance about education, employment and training for young people aged 16-24.

The event is the result of an ongoing partnership between Birkbeck Access and Engagement and Workplace and was a fantastic opportunity for us to showcase our campus to Newham residents. A key part of our access work is to demonstrate to potential students that Birkbeck is a welcoming place which will support them throughout their studies. Opening up our doors to what can seem a daunting and gated space is essential to this.

The fair also gave us the chance to speak to local residents about Birkbeck and its flexible study options right in the heart of Newham as well as being a culmination to the work that we’ve been doing throughout the borough this summer. This has included joining Workplace on their roadshow across Newham, holding regular information and advice drop-ins at local libraries and attending community festivals.

In addition to hosting 179 Newham residents, we also had 30 organisations exhibit at the fair from sectors as varied as construction, television and further education. Not only did the event allow us to build links with these businesses, it again allowed us to show others our campus where they may want to host their own events or where they or their colleagues may want to consider studying.

We’re looking forward to hosting more Access and Engagement events and activities on campus in autumn and beyond with plans for our own events and further partnership working.

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