One World Festival: Screening of 19 Schaffarick Street

This blog was contributed by Bojana Nikolic, MA Arts Policy and Management student at Birkbeck and a 2019/20 Chevening Scholar.

International students at the Birkbeck cinema

On December 11, 2019 as part of Birkbeck One World Festival I organized a screening of 19 Schaffarik Street. This event was initiated and supported by La Young Jackson, International Liaison Officer.

19 Schaffarik Street is a short movie, made almost entirely by students. It premiered in February 2019 at the Belgrade Film Festival and has since travelled to many festivals. The screening at Gordon Square Cinema can be considered its British premier.

The film was followed by a Q&ADuring the Q & A afterwards, the audience was able to share their thoughts and talk to the director Lana Pavkov, writer Dejan Prćić, and myself, as the production manager of the film. Some interesting questions were related to the storyline, such as Why are the kids left outside in the cold? How personal is the story? Some were more practically oriented, How did you get the sponsors on board? How did you manage to get those actors? And even a crew to crew question was asked, How did you manage to make me give up on the idea of having a dog in the movie? And our favorite question that says about the quality, but also the recognition of the effort put into this movie was, Is this really a student film?

The event was imagined as a peer to peer talk; the idea was to watch a movie in a relaxed atmosphere and have a good talk after it, and the expectations were met. The audience was engaged and we as the crew were open to answer all the questions, and the conversations even continued outside the cinema.

The director and writer flew in from Serbia to England just for this event and their overall impression was that it was worth the trip!

I am very thankful to La Young and Birkbeck for making this happen and I am looking forward to new projects!

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Bridging the Gap: Reporting from ICORIA 2015

This post was contributed Laurence Borel, PhD Candidate at Birkbeck’s School of Business, Economics and Informatics

ICORIA 1On 2-4 July 2015, over 150 researchers from around the world, gathered to attend the 14th International Conference on Research in Advertising (ICORIA), held at Birkbeck, University of London, chaired by Professor George Christodoulides.

The conference theme ‘Bridging the Gap’ aimed to embody the closer need for collaboration between advertising academia and practice. Over 130 papers were presented over the course of two days on the topics of advertising, branding, social media, online marketing, and new technologies.

ICORIA 2The conference proceedings kicked off on 2nd July with the Doctoral Colloquium, which offered students the opportunity to attend contemporary issues in advertising, research methodology seminars led by leading academics, alongside networking opportunities with journal editors and fellow doctoral researchers.

Day Two saw Rory Sutherland, vice chairman of Ogilvy Group UK and former President of IPA take the stage to deliver a thought-provoking keynote address, on the theme of ‘Where advertising needs to push back’. Following a day of presentations, dinner was held in the iconic Hotel Russell, where the awards ceremony for best research papers also took place (congratulations to the authors of best paper award, Morris Kalliny, Salma Ghanem, Brett Boyle, Matthew Shaner and Barbara Mueller; and the authors of best student paper, Verena Wottrich, Peeter Verlegh and Edith Smit).

ICORIA-3-and-4-webDay Three offered further opportunities to attend intellectually stimulating presentations, and concluded with a bus tour discovering the wonders of London.

ICORIA 5

The conference certainly achieved its goal of ‘Bridging the gap’; with over 240 #icoria2015 Tweets created by delegates, and 1,000 ‘Likes’ on the ICORIA 2015 Facebook page over three days.

 

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