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Bridging the Gap: Reporting from ICORIA 2015

This post was contributed Laurence Borel, PhD Candidate at Birkbeck’s School of Business, Economics and Informatics

ICORIA 1On 2-4 July 2015, over 150 researchers from around the world, gathered to attend the 14th International Conference on Research in Advertising (ICORIA), held at Birkbeck, University of London, chaired by Professor George Christodoulides.

The conference theme ‘Bridging the Gap’ aimed to embody the closer need for collaboration between advertising academia and practice. Over 130 papers were presented over the course of two days on the topics of advertising, branding, social media, online marketing, and new technologies.

ICORIA 2The conference proceedings kicked off on 2nd July with the Doctoral Colloquium, which offered students the opportunity to attend contemporary issues in advertising, research methodology seminars led by leading academics, alongside networking opportunities with journal editors and fellow doctoral researchers.

Day Two saw Rory Sutherland, vice chairman of Ogilvy Group UK and former President of IPA take the stage to deliver a thought-provoking keynote address, on the theme of ‘Where advertising needs to push back’. Following a day of presentations, dinner was held in the iconic Hotel Russell, where the awards ceremony for best research papers also took place (congratulations to the authors of best paper award, Morris Kalliny, Salma Ghanem, Brett Boyle, Matthew Shaner and Barbara Mueller; and the authors of best student paper, Verena Wottrich, Peeter Verlegh and Edith Smit).

ICORIA-3-and-4-webDay Three offered further opportunities to attend intellectually stimulating presentations, and concluded with a bus tour discovering the wonders of London.


The conference certainly achieved its goal of ‘Bridging the gap’; with over 240 #icoria2015 Tweets created by delegates, and 1,000 ‘Likes’ on the ICORIA 2015 Facebook page over three days.


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