Gender Equality in Entrepreneurship Policy: Looking to the Future

This post was contributed by members of the Transforming Institutions by Gendering contents and Gaining Equality in Research (TRIGGER) team – a research project in Birkbeck’s Department of Management – following a workshop which they led at Dundalk Institute of Technology, Dundalk, Ireland on Thursday, October 22

Women at conference (pic credit: Ignite New Zealand under CC via Flickr.com)

Women at conference (pic credit: Ignite New Zealand under CC via Flickr.com)

The international panel at Dundalk Institute of Technology (DKIT), Ireland, was asked to reflect on the differences in the challenges that women entrepreneurs face compared to their male counterparts. Their responses would then shape their views as to whether the panel thought that different policies are needed to support them.

Professor Colette Henry, a member of the TRIGGER team and Head of Department of Business at DKIT introduced the panel. Professor Helen Lawton Smith – as the Birkbeck lead of the TRIGGER project – chaired the session, and began by asking the panellists to share their own perspectives and experiences of women’s enterprise policy. The panel brought together perspectives from both research and practice.

The panellists were:

  • Ms Sarita Johnston, Enterprise Ireland
  • Professor Barbara Orser, University of Ottawa, Canada
  • Professor Bill O’Gorman, Waterford Institute of Technology, Ireland
  • Professor Lene Foss, UiT – The Arctic University of Norway
  • Ms Roseann Kelly, Women in Business Northern Ireland

Structural and contextual challenges

In response to the question of the different challenges faced by men and women entrepreneurs, Lene Foss suggested that women face both structural and contextual challenges. Roseann Kelly identified these as a difference in the kinds of networks they have as well as the existence of fewer role models. Lene Foss further highlighted the dual role that women play as both mothers and entrepreneurs, as well as national differences in women’s propensity to become entrepreneurs. In Norway for example, immigrant women are more likely to be entrepreneurs than Norwegian women.

On the question of whether support for improved networking opportunities for women was an appropriate policy response, Bill O’Gorman cited his recent experiences of women’s attitudes towards women-only networks. He gave an example from his own work where his team at Waterford had set up three networks in Ireland and Wales: male only, mixed and female only. Surprisingly, while women initially were reluctant to join women only-networks because they realised that gender diversity is important and a women-only network would segregate them from men, the women-only network appeared to perform best. While the other two networks folded, the women-only one continued and still exists.

Sarita Johnson, Manager of Female Entrepreneurship for Enterprise Ireland, cited research that has led to Enterprise Ireland to support women-only programmes including networks. This demonstrated that the challenges facing women entrepreneurs are different, specifically with regard to attitude towards risk-taking and raising finance. For example, Enterprise Ireland invests in 100 high potential start-ups (HPSUs) per year. The specific targeting of women has meant that the number of women entrepreneurs in this category being awarded grants has risen from 7% to 18%. She also found that women-only networks tend to perform best – for example, in raising export sales.

Need for better understanding of gender differences

Dundalk Institute of Technology (pic credit banlon1964 under CC via Flickr.com)

Dundalk Institute of Technology (pic credit banlon1964 under CC via Flickr.com)

Barbara Orser highlighted that it is not just social capital that contributes to women only-networks performing better – it is also technology adoption and financial capital. There needs to be better understanding of gender differences, for example, with regard to levels of confidence, in order to develop better policy. Three aspects were identified as important: women’s social circles; social capital in the form of information gathering networks, and fear of failure.

Roseann Kelly suggested that women are sometimes reluctant to benefit from women-only initiatives and prefer not to be labelled as ‘women entrepreneurs.’ This is a marketing issue – exemplar women are there by right and should celebrate their success. They should play by their own rules and not those set by men. Moreover, women should not have the equivalent of ‘old boys’ networks, because women are better at inclusivity than men.

When the Panel were asked how a hypothetical one million euros might be best spent to support women’s entrepreneurship, Sarita Johnston from Enterprise Ireland said that a programme which would give financial support to women entrepreneurs would offer the quickest and most tangible benefits. Blended support in the form of networking, accelerator programmes and role models is the best approach for supporting start-ups. Access to capital pulls through the development of other skills. Bill O’Gorman thought the money being spent on Ireland’s action plan for jobs is effective, and an emphasis on female entrepreneurship would yield benefits.

Roseann Kelly pointed out that Women in Business Northern Ireland has no public funding for enterprise support and has to be self-sustaining. Public funding would give a boost to their programmes. Barbara Orser suggested that public monies in Canada could be spent on encouraging more women to become entrepreneurs. A specific population that might benefit from funding is women university students; these are under-represented in Ireland’s women entrepreneurs.

Impacting on the entrepreneurial culture

The challenge for the TRIGGER team at Birkbeck is to build on the insights gained from academics’ and practitioners’ experiences to make an impact on the entrepreneurial culture within the college. This means encouraging more female students, as well as professional and academic staff, to share the lessons of the differences in challenges they face with other communities. This panel event shows that there is much to be gained by sharing perspectives from within different institutional and national contexts.

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