Tag Archives: business

Building your personal brand

Did you know that you have just seven seconds to make a first impression? William Richards reflects on this insightful Birkbeck Futures event and the importance of honing your personal brand.

Have you ever thought about your personal brand?

On Monday 8 February, Birkbeck students were treated to a specialist talk on ‘Personal Branding’ by Jenna Davies, Employability Consultant in the Birkbeck Futures team.

The talk sought to enhance students’ understanding of their individuality and their personal mark, whether in their studies or beyond. It can often be hard to define our own individual strengths and weaknesses, especially when such topics can be difficult to discuss. While we may not typically think of ourselves as ‘brands’, it can be eye-opening to do so!

By giving ourselves our own personal brand, Jenna explained that students will be able to make themselves more easily understood and more successful within a pitching environment.

Recent studies have shown that humans will make a first impression on someone within the first seven seconds of introducing themselves. By making the most of these precious moments, we can dramatically affect others’ understanding of who we are and what we stand for.

We are each unique beings with unique strengths and it’s never too late to celebrate and uplift our own individualities. What are the unique selling points that could help you stand out to employers or collaborators? Let us know and help inspire others in the comments below.

A big thank you to Jenna and all of those who made Monday’s session a success.

Birkbeck Futures is Birkbeck’s own in-house career support team. If you would like to learn more about employability opportunities or are looking to enhance your presence on platform such as LinkedIn, please do not hesitate to get in touch.

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Work, worklessness and wellbeing – COVID19 and beyond

Dr Gail Kinman, Visiting Professor of Occupational Health Psychology introduces a series of webinars to support organisations and their employees through the COVID19 pandemic and beyond.

The Covid19 pandemic is having a major impact on the way that we live, and how and where we work. For many people, it has been a time of setbacks and loss as businesses close, redundancy looms, and the effects of inequalities become ever more apparent. The post-pandemic future is uncertain, and little is yet known about its long-term implications for individuals and organisations. It is therefore crucial to help organisations and individuals maintain health and wellbeing during the pandemic and beyond and to encourage policy makers to consider how to meet the key challenges they are facing.

Public Health England have commissioned a series of seven webinars and associated resources to support organisations and employees by providing practical guidance on key issues of concern during these challenging times. With the Society of Occupational Health, I have been commissioned to organise these webinars and prepare follow-up briefings. The project is guided by a steering group that includes leading experts and employers’ organisations.

The webinars are free of charge and designed to support employers and employees from businesses large and small; professionals working in health and social care, public health, occupational health, and human resources; the community and voluntary sector; and policy makers.  The webinars are, however, open to everyone who has an interest in work and wellbeing. We have attracted a wide range of high-profile speakers from organisations such as MIND, the Chartered Institute of Personnel and Development, Business in the Community, the British Psychological Society, the Health and Safety Executive, the Centre for Better Ageing and the Carnegie Trust and there will also be presentations from leading academics working in the field of work and wellbeing.

Upcoming webinars:

  • 28 January 2021 (2 – 3.30 pm) Refreshing your approach to workplace diversity and inclusion post 2020
  • 4 February 2021 (2 – 4pm) Managing job insecurity and creating better quality work
  • 11 February 2021 (2 – 4pm) Managing stress, burnout and fatigue in health and social care
  • 24 February 2021 (2 – 4pm) Promoting workplace health and wellbeing during the pandemic and beyond
  • 3 March 2021 (2 – 4pm) Developing a COVID-secure health and wellbeing strategy
  • 10 March 2021 (2 – 4pm) Managing change – from restricting and redundancy to implementing home working.

Our first webinar, ‘Support for business to build back better: the benefits of age diversity’ was held on 21 January, attracting around 120 people from a range of sectors and with very positive feedback from attendees. Watch a video recording of the event on YouTube.

We look forward to seeing you at the forthcoming webinars. More information on each webinar and booking can be found on the Society of Occupational Medicine website.

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The international student experience at Birkbeck: Cooking up a storm

In a follow up to the School of Business, Economics and Informatics’ recent cooking classes at L’atelier des Chefs, students Nomvelo Mlotshwa and Mariem Ben Maallem share their experiences first hand.

“As an international student, the reason why I came to London was to catch a glimpse of the diverse cultures and traditions that are as diverse as the people at Birkbeck, University of London. The cooking classes for international students organised by William Richards have been such a wonderful opportunity to do exactly that.

I have been able to attend the cooking classes at L’Atelier des Chefs on Wigmore Street and all I can say is that it has been a wonderful experience to whip up something so simple and outright delicious in just under thirty minutes. The staff at L’Atelier des Chefs are so friendly and the chefs really make one fall in love with cooking again. The atmosphere of the cooking class starts when we meet at the Malet Street building, the laughs, the walk to L’atelier des Chefs has really cemented friendships that go beyond the class.

The cooking classes have allowed me as an international student to talk to other international students, make friends whom I would have not met as we are all from different levels in our studies. I have met undergraduate and postgraduate students from the Department of Management and this has made my time here at Birkbeck worthwhile.

Not that the time at the kitchen hasn’t come without freak accidents. My first time trying to look all cool and fast with the knife, I then had the knife go into my left forefinger. No one saw really what had happened because it all happened so fast but all I can say is that I have learnt a lesson or two from these classes!

Many thanks go to William and the entire team at the School of Business, Economics and Informatics.” – Nomvelo Mlotshwa, Sport Management (MSc)

“This cooking class is my favourite event and I have not missed any Friday class. We meet in front of our university and we will go together to the cooking class. It is a very nice walk where we look forward to what new dish experience we will have (and also to catch up on our life in London’s premier University😊), some of which I have cooked at home, to the delight of my flatmates.

Our exceptional plate this week was to prepare Japanese noodles with fish.

This was my third class, and I always have the same feeling, impressed by the chef and his passion for his work. As a start, the chef shows us all the steps to prepare our lunch, explaining all the ingredients that we will use for today’s meal. I like this chef, he is very energetic, very communicating, and he will continuously try to get all our interest by telling us the story behind each meal. He will make us understand every technique that he is using while cutting the onions or slicing the pepper. The chef was not only teaching us how to cook, but also sharing the best tips that he learned during his career.

The cooking class was about discovering new recipes, but also, about teaching us how to work in a group, it was teamwork! We were 5 members per table, and were sharing tasks between us, in order, to prepare our lunch. It is not a competition, but we found ourselves competing; who is going to finish the first using the same techniques as the chef, who the chef will say is best 😉. The funniest part of this class is that we all followed the same instructions, the same chef, but almost none of us was doing it in the same way. What is also hilarious, is that we were waiting for the first person to start so we all will follow, and copy, him or her immediately.

This meal was extremely delicious, like all the previous ones, but this time it was with a special flavour “orange”. I ate it all… everything I had on my plate, while also, of course, enjoying the interesting and different company, of fellow Birkbeck international, students. My favourite part was the dessert time. I wait excitedly for the surprise, because we do not know what we are having, but what I know is, that it is always very delicious! Let’s not forget the group photo; it is becoming a ritual to have a picture every time.

I will keep going to these classes because I am truly learning new recipes and I am always trying to cook the same thing at home. Sometimes, I am even adding my Tunisian touch 😎” – Mariem Ben Maallem, Business Innovation with International Technology Management (MSc)

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CIMR hosts Department for Business, Energy & Industrial Strategy Roundtable

The workshop brought together key academic and policy colleagues to consider how best to support the development of management and leadership skills in SMEs.

Birkbeck’s Professor Helen Lawton Smith with Maja Savic from the Department of Business, Energy & Industrial Strategy.

Adoption of management practices such as IT systems and strategic management improve productivity and performance by boosting employee motivation and enhancing entrepreneurial behaviour in organisations. Strong leadership and management skills are essential for embedding these productivity-enhancing practices.

The Business Productivity Team at the Department for Business, Energy & Industrial Strategy (BEIS) are looking to understand which management and leadership skills are associated with adopting key management practices and what types of curriculum result in the development of these skills.

This is building on the findings of the Business Productivity Review, announced in November. This includes actions being taken forward such as closer working with intermediaries, the development of a Small Business Leadership Programme, Management Knowledge Transfer Partnerships and peer to peer networks.  These programmes aim to give small business leaders the time, the tools and the capabilities to identify and exploit knowledge that will support their business development.

Hosted by CIMR, this workshop brought together senior academics from UK business schools and business growth experts, including representatives from Be the Business and the Chartered Management Institute.

Among the issues addressed in the discussion were the current barriers to SME leaders accessing support; learnings to be taken from successful international initiatives such as Innovation Norway; the kinds of problems and opportunities that the programme might support SME leaders to explore; and the need for a logical, research-informed framework for skills development.

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